Trademarks

A trademark is a combination of letters, words, sounds or designs that distinguishes one company’s goods or services from those of others in the marketplace.

A trademark is unique. It is important to a company because over time, a trademark comes to stand not only for the actual goods and services you sell, but also for your company’s reputation and brand.

By registering your trademark, you protect it under law from misuse by others, and you gain exclusive rights to use it throughout Canada for 10 years (a term that you can renew).

A trademark is a symbol or word that characterizes your product or service and distinguishes it from other products or services on the market. It makes your customers recognize your product or service.

As an entrepreneur you invest time, energy and money in your company. You build up a good name, creating economic value. This value lies in the trade name of your company, the name of your product or service or in the logo. Maybe all three. You do not want a third party piggy-backing on your efforts.

It therefore makes sense to protect your trade name, brand name and logo. Doing so puts you in a position whereby you can take action against anyone counterfeiting or using them without your authorisation.